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https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890666896-L9EF15R145453YJW101G/Screen+Shot+2017-10-01+at+4.06.01+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890802129-H474IV6SEW7L195S7DKD/Screen+Shot+2017-10-01+at+4.44.56+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890685160-2MTIIGGVEGK9G4S56QZV/Screen+Shot+2017-10-01+at+4.27.13+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890691100-9AQ1DZ7JAAW6IVINWBBZ/Screen+Shot+2017-10-01+at+4.28.13+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506892350628-1WQVK2FURUQX75F7XUOZ/Screen+Shot+2017-10-01+at+4.00.12+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890678673-V5FUOE0BNGYJR2BBGFU7/Screen+Shot+2017-10-01+at+4.26.32+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890674816-IBXFJ9O9ML2FJJGYLEJI/Screen+Shot+2017-10-01+at+4.08.21+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890696587-QKLXT70E08YLNY49FA45/Screen+Shot+2017-10-01+at+4.28.58+PM.png The Feeling of Design https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506890700024-AMLHFFBB4TN9C8DO0SHJ/Screen+Shot+2017-10-01+at+4.32.01+PM.png The Feeling of Design https://www.suewalsh.design/writing daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/28ca0434-4493-4342-969e-9c96a8058e1a/RationalDesign.png Writings - Make it stand out Designers have become too reliant on focus groups and previous successes, rather than drawing inspiration from the world around them. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582494193584-BZJP3N1Y6LSGG1UOHHJX/Screen+Shot+2020-02-23+at+4.42.01+PM.png Writings Good design can produce trust, assuaging doubt and suspicion. Inadequate design can foster a colossal failure, resulting in the catastrophe we all experienced the week of February 3. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582494358221-W9F1IC4RMUI4X8JXMOVD/Screen+Shot+2020-02-23+at+4.45.48+PM.png Writings The truth about design is it shapes our understanding of the world and our experience within it. What defines us as humans is our ability to design our world. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582494479997-HLW2J1B4CZZBYPACJ3TM/Screen+Shot+2020-02-23+at+4.47.39+PM.png Writings Some steps in our paths are obvious, in terms of cause and effect. But what is more interesting, in terms of how we get to be who we are, are those moments that are not so obvious, the fragments of inspiration and ephemeral moments that somehow made you the way you are, or the fixtures in your life that stick around decade after decade. We look to these pieces to make sense of the geometry of our lives. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/ca083174-7d7d-47cb-ba31-62c23b6a6f03/Flag.png Writings - Make it stand out The American flag has always meant different things to different people, but in our increasingly polarized era, it’s become a symbol of division. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506891942830-DYZ0GVD21WMJN1TC07B8/Screen+Shot+2017-10-01+at+5.03.37+PM.png Writings To “scale” is to produce a caricature: elevating similar characteristics found among many, while reducing the distinctions of personality that make us who we are. It removes the variation, pluralism, contradiction, inevitable nuance, the elements that create an individual identity. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506892078502-G7BN83CJ553VNEHK8BKE/Screen+Shot+2017-10-01+at+5.05.10+PM.png Writings Our imaginations are born from our pasts, our presents, our hopes, our desires, our heartbreaks — creating a unique vantage point. Each of us brings this landscape of our lives to how we see and perceive the world. We each see through the lens of the most significant frame: our own identity. To ignore this is to ignore the reality of being human. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1506892184088-W9YDEZQJ3RSK0H76KCVE/Screen+Shot+2017-10-01+at+5.08.03+PM.png Writings Imagine if the words sunglasses, thunder, continent, and sorrow were suddenly replaced with a single, brand-new word that meant each of those things, depending on their context. How would writers respond? How would readers know which meaning you were seeking when the new word was used? This is what is happening to designers. https://www.suewalsh.design/sue-walsh daily 1.0 2026-07-09 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/a9fbd2c6-cd91-47e4-a561-038d29efbdce/Images.gif Manifesto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.suewalsh.design/resume daily 0.75 2026-08-08 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143591965-5G541AJEXI50MF99J8U7/segd.jpeg Resume https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143627743-VT7QLEU30DD1XD0LBET6/IMG_0687+2.JPG Resume https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143666497-JNWQ43TXDBUGV4RO3HF5/L1004188.jpg Resume https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143670262-3OLZHDFIT0SXTK9ZI2QQ/presenting.jpeg Resume https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143674362-M3RYGOYK19T6EW3IHBTR/143E1B61-AA4B-45AF-A308-2E6C3AAD1035-5223-00000359DC33D99D.JPEG Resume https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1786143728214-42XMSREL4BZ44HBVASSD/Screenshot+2026-07-14+at+12.15.36%E2%80%AFPM.png Resume https://www.suewalsh.design/ibm-north-america-1 daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582224156142-XUYCRHUT6Q4Y4BMFWB6G/DSC05403.JPG IBM North America In order to truly embody the theme of Challenger Coaching, we relied on boxing as a metaphor. More specifically, the role of a coach in the sport. When the attendees entered the space, they heard Kanye West playing and saw a boxing ring, with a coach helping young fighters spare in the ring. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582225114515-S8F6Z5JDLICS9KNN3IMB/Screen+Shot+2020-02-20+at+1.57.48+PM.png IBM North America We designed the Summit’s agenda around the five rituals we wanted to instill in our audience. Each ritual had it’s own module. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582224056652-C1MNFL39JI04DEGCLR8I/DSC05289.jpg IBM North America Over the course of a two-day summit, we brought coaching to life through unexpected and memorable experiences. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582224232116-PQ88R1X33APY7EEG3W9L/DSC06108.jpg IBM North America All speakers presented from the ring, including IBM Executives and the Boxing Coach, Kim Carlson pictured in the top image. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582224206532-A3G8O3XL082VEW9SBSBK/DSC06054.jpg IBM North America We designed breakouts with quotes from additional coaches to continue our theme and keep the inspiration paramount. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582224287208-HPGXGOFKNLOCTM6MVWA5/DSC06280.jpg IBM North America The summit included exercises to make the ideas tangible with self-initiated examples. https://www.suewalsh.design/ibm-gts daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226145845-XR7YHN7AK7484IB3Q3XQ/IMG_5282.JPG IBM GTS We designed many elements for the summit–nametags, presentations, videos, posters, exercises, an exhibition and an app. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226766583-YZCS46T54GYG6UNWRRJM/IBMGTS_London_DSC00997.jpg IBM GTS We worked with the executive leadership to shape their presentations, ensuring content was clear and compelling. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582225596652-PYXT7I7UI7X9V7FARJGN/IMG_5697.jpg IBM GTS All attendees discovered ‘evidence’ of how successful their strategy was, and captured the parts most relevant to their role in order to create their personal narrative. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226302250-ORWPT21JNB1I2SWMVUT6/IBMGTS_London_DSC01126.jpg IBM GTS The attendees captured their personal narrative in a custom app we created. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226325916-27NPEJFM72V7GNG6E2VR/IBMGTS_London_DSC01255.jpg IBM GTS After creating their personal narrative, attendees filmed a short video of why the strategy was best for their clients, best for their teams and best for them. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226268686-43I4OQUHTY8OOUVJ208S/IMG_5484.JPG IBM GTS We created takeaways so attendees could take the insights with them and leave them in their office space. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582226210304-CLWOSQSXDF0KYTSMYC9U/IMG_5538.JPG IBM GTS At the close of the summits, every person signed a flag that travelled around the world to each location, culminating in every participant’s signature. https://www.suewalsh.design/cvs daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582320666597-O4AEVOZ45MAY0JIR5XSB/L1003326.jpg CVS To introduce the project to our clients, we helped them reimagine what their store experience could be by transforming a receipt from a functional object, detailing a transaction, to a record of an interaction between an in store employee and a customer. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582319610638-3DH9PIWUYHNNPFL0YORX/L1003384.jpg CVS The receipt inspired an exercise where leaders in the company rewrote transactions to interactions at a summit with 5,000 CVS employees. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582320579195-234UE5ATAXBDWM42G54J/L1004098.jpg CVS After several months of research, we shared our learnings in the form of an exhibition our clients could experience, complete with large-scale images of retail employees, sounds from the stores, and direct audio quotes from on-the-ground interviews, in order to humanize the lives of in-store employees. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582320154290-856T8L1NRSA3RYVG7Y29/L1004015.jpg CVS We shared different domains of insights about their roles and daily experience, to help our clients narrow down what to focus on. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582319939828-XA2CGH1KBM5HBATQMD62/DSCF4216.jpg CVS We prototyped many iterations of how the employees are measured and rewarded, to help shift from a culture of operation to a culture of purpose. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582320076085-4WQ4ENIZMU4XGRK4YFZR/DSCF4214.jpg CVS We prototyped different ideas of how communication was rolled out from the executive level to the store employees. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582319988716-OJQ2JCDN93KTF31R3LKA/L1005022.jpg CVS Instead of traditional company methods, we designed a microsite to share information and updates about the project for store employees. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582319736615-GWGT66C005ZXT3OKI5P3/DSCF4225.jpg CVS We suggested an app to help with store visits to their district leaders, which gave them more autonomy then checklists and operational reviews, leading to a more human experience. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582321693877-P4TLFXD43CG7QN96DTLN/L1004423.jpg CVS Throughout the project, we recorded and produced podcasts to share through the company, telling the story of our work. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582332585267-W9ZFFB6IQNJQ9FR313UI/L1004898.jpg CVS The project concluded with prototypes to scale throughout the company, and recommendations to move forward with. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582507014884-SLXQ1FL3VOVQQ4YTZ9B0/cvsbythenumbers.jpg CVS https://www.suewalsh.design/aarp daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582227859131-Z4SC1PX0YM5RJKOIVPZ0/Screen+Shot+2020-02-15+at+1.56.07+PM.png AARP The entryway welcomed the attendees with warm illustrations of the types of workers who will make up the future workforce. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582228026464-2TDHY8GKQMRIZ9TDYGPL/Screen+Shot+2020-02-15+at+2.04.48+PM.png AARP We wrote and recorded first person videos representing the changing workforce. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582227826027-7AYDBPEW6XD1TQ66J733/Screen+Shot+2020-02-15+at+1.55.39+PM.png AARP In order to share the changing nature of the workforce, we made an interactive wall with data points, stories and insights. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582227779436-8AN7ZSY6R4FRBS90VGTV/Screen+Shot+2020-02-15+at+1.54.02+PM.png AARP The wall included iPads with deeper levels of content. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582559216400-HMMN9BHEZRJN4JKK7TRL/Screen%2BShot%2B2020-02-15%2Bat%2B2.02.54%2BPM.jpg AARP We utilized stories from global companies to articulate the shifts in the workforce. https://www.suewalsh.design/on-being daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582299268479-O597RLIESELUIR30RTOC/Screen+Shot+2020-02-21+at+10.33.59+AM.png On Being We presented purpose, visions and a variety of activations in small booklets, fitting into a custom box. Our preferred purpose was engraved on a stone. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582485205346-Z4H2FR5TEHZ75UC9I2OB/IMG_1739+copy.jpg On Being We included a letter and posters in the package. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582485074323-XH4MGVAJGXNO5S7STVNI/Screen%2BShot%2B2020-02-21%2Bat%2B10.27.23%2BAM.jpg On Being The poster spreads detailing the preferred purpose. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582299465258-46LXFGP1I7V4FXELAEHW/Screen+Shot+2020-02-21+at+10.28.29+AM.png On Being https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582299382602-658XOKI8HPDSJ1RF0MM3/Screen+Shot+2020-02-21+at+10.29.30+AM.png On Being https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582299437118-C74O91DFRV3LN6HSJZ27/Screen+Shot+2020-02-21+at+10.28.58+AM.png On Being https://www.suewalsh.design/tfana daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582386980000-XM2LYW1IN0JF6RA233XX/2014DS22.422.jpg TFANA A mural in the lobby. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387084666-9GVJTT5GBBFGLCPG9A2D/David+Sundberg-2014DS22.402-HIRES.jpg TFANA The facade of the theatre. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387121317-4OD9HQMYBYNZLVZ6NXNS/MidsummerPoster_v6.jpg TFANA A poster for the production A Midsummer Night’s Dream, directed by Julie Taymor. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387260871-83JQ45W3IS22SV9901IB/2013_Invite_roughdesign9_Page_1.jpg TFANA An illustrative invitation for their annual gala. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387344436-PCQEMXT7SIDP4U1CH4AN/2015_Invite_Production_Page_1.jpg TFANA An example of taking an identifiable element of a brand (the illustration of Shakespeare) and designed it into something new. https://www.suewalsh.design/brooklyn-brewery-1 daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387484302-DCR8F8VTBMJU62CSH9RW/brooklyn_lager_billboard.png Brooklyn Brewery We redesigned their 6-pack packaging to create a billboard effect on the shelves. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387508504-ZQXUBHVM7Z6Z894BHANC/social-26451268702_b6e6e37072_o_thumb1200_4-3.png Brooklyn Brewery The design worked when any Brooklyn 6-pack was placed next to each other. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582489693218-L9FL1ISTNCYATDGE30DK/amabottles.jpg Brooklyn Brewery We designed different packaging for brewery partners, shown is Amarcord Brewery in Rimini, Italy. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387544232-U7SPY1W8GNR9P0L66ZOB/Screen%2BShot%2B2015-09-09%2Bat%2B10.38.08%2BAM.png Brooklyn Brewery A sample of industry marketing communication. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387570430-J1T2XAFPUIPT3ZT5OJA8/Screen%2BShot%2B2015-09-09%2Bat%2B10.33.36%2BAM.png Brooklyn Brewery We designed murals and physical installations for their brewery. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387600178-ZBL9VIBDBW60ZLBZCGSZ/BrooklynGreenmarketPressInvite_rev-01.jpg Brooklyn Brewery We designed communication for tastings and events. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582387622306-PMIDHPG68NYMJ93HRX86/Edible_Sorachi_2Halfpgverticals_Outline-01.jpg Brooklyn Brewery A sample of a product advertisement. https://www.suewalsh.design/kikkerland-1 daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582485679434-GS2P4TRQ69C25XCK8QPC/CL41_SPROCKET.jpg Kikkerland Sprocket https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582485668905-AFDXWAZUIZIWOEF14CHI/CL40_REDUCTOUS.jpg Kikkerland Reductous https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582485690655-IEQXQ8GKA3UCJI3T4068/CL42_PRESTO.jpg Kikkerland Presto https://www.suewalsh.design/creative-capital-1 daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486206495-HP7757J57IH9TPE1H47X/15anniversarylayout_Production_Spreads_Page_01.jpg Creative Capital Cover of a book celebrating their 15th anniversary. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486596655-L13DN6UHG7STZQCLO6X9/15anniversarylayout_Production_Spreads_Page_10.jpg Creative Capital A spread focusing on an artist. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486565055-JVYGVK76JZYJQ7RFO4N5/15anniversarylayout_Production_Spreads_Page_12.jpg Creative Capital A ‘by the numbers’ spread of their accomplishments. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486448786-BDV9JRAVOXOHZ7DILA40/15anniversarylayout_Production_Spreads_Page_06.jpg Creative Capital A spread showing an artist and the changing visual system. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486638504-613YT05WB39O386HN7PE/Screen%2BShot%2B2014-11-09%2Bat%2B8.11.59%2BPM.png Creative Capital Cover of an annual report. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486651771-RJHDML3EA05LB6LZC32F/Screen%2BShot%2B2014-11-09%2Bat%2B8.12.58%2BPM.png Creative Capital Cover of an annual report, showing the variety of ways to use their brand. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1582486673206-IKINAK6GM0BLQW4OATQI/creativecapitalcover.jpg Creative Capital A cover highlighting quotes and artist imagery. https://www.suewalsh.design/diligent daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/54173664-ac81-4241-aa8f-295c384ea046/01_Home+copy.gif Diligent - Make it stand out Using a metaphor of space to suggest Diligent was both connecting the constellations of modern governance as well as launching on a new journey, we designed a microsite to house the agenda and materials. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/c1fb399d-a286-4c68-92a0-25723ebe03e0/Dil1.png Diligent - Make it stand out A main objective of the experience was to equipt each of the 1800 Diligent employees to talk about Diligent and their role in modern governance. We created a series of videos of their CEO describing modern governance to kids to help employees learn to talk about it themselves. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/77e4f78f-0e7c-4056-afbf-a7e5f7c2070e/Screen+Shot+2021-11-29+at+11.44.35+AM.png Diligent - Make it stand out As part of the week, we sent kits to each employee with resources , swag and delight. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638204765549-HTKQAGLZDM27P4MJKL4R/Screen+Shot+2021-11-29+at+11.49.41+AM.png Diligent https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638204768648-D4JG4MN76HP4N1ZKADLE/Screen+Shot+2021-11-29+at+11.49.23+AM.png Diligent https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638204765344-FDBSW2CDDQXUT38TRTK7/Screen+Shot+2021-11-29+at+11.50.24+AM.png Diligent https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638204830663-14XQ8F57O8TI80EFJJ7M/Screen+Shot+2021-11-29+at+11.53.29+AM.png Diligent https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638204768204-SRN3FZDO7PXHB13CI5MP/Screen+Shot+2021-11-29+at+11.48.49+AM.png Diligent https://www.suewalsh.design/google daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/e76160ea-d415-4baf-b0c8-a0ffd2555acf/calendar.png Google - Make it stand out Our approach to changing behavior in the GCS team was to make it easy and delightful. We designed an engaging 90 day desk calendar with Manager specific tips and reminders for each day. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/9b825258-f4e9-41ba-bbf1-7455ad696d8a/ezgif.com-gif-maker.gif Google - Make it stand out The three sections of our calendar focused on Building Trust, Prioritizing and Lifting Up team members. Improved psychological safety and wellbeing improves performance and employee retention. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/f5c3f8f3-2d39-467a-85cf-bc5cbc9a1cbe/Screen+Shot+2021-11-29+at+8.09.29+PM.png Google - Make it stand out We also developed a toolkit and program for Managers to help them improve the psychological environment on their teams. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/442017df-14dd-48f0-a582-a26b09549709/Screen+Shot+2021-11-29+at+8.09.22+PM.png Google - Make it stand out The program contained nine easy and impactful tools. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/72e5f35c-7915-436a-8744-aeffb69ac02a/Screen+Shot+2021-11-29+at+8.09.11+PM.png Google - Make it stand out In addition to the Manager specific training, we tested a pilot called “Behavior Spotting” throughout all of GCS to encourage everyone to participate in fostering psychological safety and wellbeing. https://www.suewalsh.design/city-of-chicago daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1513e77e-5cf4-454c-af5f-865bdba8b68c/Logo.png City of Chicago - Make it stand out The logo for the graduation ceremony showcased the iconic architecture of the city and displayed our theme - For Chicago, by Chicago. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285595872-VGNZUQS4IEMDJQREXJ88/Screen+Shot+2021-11-30+at+9.59.08+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285600361-YH25XFRWQ7CTYCPH8Q7R/Screen+Shot+2021-11-30+at+9.59.16+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285607047-DXC6DEKLH2REDZNDGDZ3/Screen+Shot+2021-11-30+at+9.59.16+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285611029-OBZ4OOISQWT7GY438TF0/Screen+Shot+2021-11-30+at+9.59.35+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/b904625e-8016-483c-b0f6-3301b12c6acd/SocialAssets.png City of Chicago - Make it stand out The brand included many social assets. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/d4f5606f-c737-4a1c-a9d3-a946ddde3d5b/Nieghborhoods.png City of Chicago - Make it stand out A pillar of the brand was the celebration of Chicago neighborhoods, as Chicagoans identify by their neighborhood more so than the city, itself. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285882989-ZPOWLIHO5CFGEW8QST8J/Screen+Shot+2021-11-30+at+10.23.47+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285883836-P5JEMQS09DVBRX5VAU4C/Screen+Shot+2021-11-30+at+10.23.23+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/1638285884454-R4PZRX8T0S2VCPMZMFZT/Screen+Shot+2021-11-30+at+10.23.10+AM.png City of Chicago https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/02ccda57-8d65-41b8-8e15-d377c1d9d83a/MayorQuote.png City of Chicago - Make it stand out Feedback from Lori Lightfoot, Mayor of Chicago https://www.suewalsh.design/all-styles daily 0.75 2025-05-12 https://www.suewalsh.design/home-copy daily 0.75 2026-06-19 https://www.suewalsh.design/new-page daily 0.75 2026-07-21 https://www.suewalsh.design/new-page-3 daily 0.75 2026-07-21 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/ec77b4ed-8739-4b52-ba9a-66b189946c05/Screenshot+2026-06-03+at+2.23.52%E2%80%AFPM.png Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.suewalsh.design/services daily 0.75 2026-07-21 https://www.suewalsh.design/now-next daily 0.75 2026-07-21 https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/43fcbb8e-ff84-4e09-b37f-e99dd16d6ea7/Now_Next_full.gif Now & Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/c020321c-4072-4145-8dfb-1d594c572357/Now+and+next.png Now & Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50b8d7c4e4b05b20d2d8d94a/b319260a-3b28-4735-9cc0-5f28d784b1f1/Screenshot+2026-07-21+at+2.18.09%E2%80%AFPM.png Now & Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference.