Diligent

SYPartners, 2021
Principal, Design

A week long hybrid company-wide experience for Diligent employees to immerse in the company’s mission and purpose in the world. 

Using a metaphor of space to suggest Diligent was both connecting the constellations of modern governance as well as launching on a new journey, we designed a microsite to house the agenda and materials.

A main objective of the experience was to equipt each of the 1800 Diligent employees to talk about Diligent and their role in modern governance. We created a series of videos of their CEO describing modern governance to kids to help employees learn to talk about it themselves.

As part of the week, we sent kits to each employee with resources , swag and delight.

The experience brought employees together into cohorts that cut across regions, functions, and acquired companies. Over five days, cohorts worked together in sessions ranging from 1 - 3 hours, providing an opportunity to interact with the company’s purpose, mission, and refreshed brand story and values. The week also included an adrenaline-packed simulation that put employees in their customer’s shoes. The week was structured around “The Great BBQ Challenge,” an invitation for cohorts to collaborate on a fun, creative video pitch around a question always asked at social events: “So what do you do?” The pitch enabled every employee to proudly and consistently act as brand ambassadors for Diligent.