IBM North America: Challenger Coaching

SYPartners, 2017
Creative Director

A two-day summit focusing on transforming how IBM North American Sales Managers work with their sellers.

In order to truly embody the theme of Challenger Coaching, we relied on boxing as a metaphor. More specifically, the role of a coach in the sport. When the attendees entered the space, they heard Kanye West playing and saw a boxing ring, with a coac…

In order to truly embody the theme of Challenger Coaching, we relied on boxing as a metaphor. More specifically, the role of a coach in the sport. When the attendees entered the space, they heard Kanye West playing and saw a boxing ring, with a coach helping young fighters spare in the ring.

We designed the Summit’s agenda around the five rituals we wanted to instill in our audience. Each ritual had it’s own module.

We designed the Summit’s agenda around the five rituals we wanted to instill in our audience. Each ritual had it’s own module.

Over the course of a two-day summit, we brought coaching to life through unexpected and memorable experiences.

Over the course of a two-day summit, we brought coaching to life through unexpected and memorable experiences.

All speakers presented from the ring, including IBM Executives and the Boxing Coach, Kim Carlson pictured in the top image.

All speakers presented from the ring, including IBM Executives and the Boxing Coach, Kim Carlson pictured in the top image.

We designed breakouts with quotes from additional coaches to continue our theme and keep the inspiration paramount.

We designed breakouts with quotes from additional coaches to continue our theme and keep the inspiration paramount.

The summit included exercises to make the ideas tangible with self-initiated examples.

The summit included exercises to make the ideas tangible with self-initiated examples.