IBM GTS: Scaling our Advantage

SYPartners, 2018
Creative Director

A two-day summit, focusing on the next iteration of their current strategy, that was executed in three continents in nine days to a global audience.

We designed many elements for the summit–nametags, presentations, videos, posters, exercises, an exhibition and an app.

We designed many elements for the summit–nametags, presentations, videos, posters, exercises, an exhibition and an app.

We worked with the executive leadership to shape their presentations, ensuring content was clear and compelling.

We worked with the executive leadership to shape their presentations, ensuring content was clear and compelling.

All attendees discovered ‘evidence’ of how successful their strategy was, and captured the parts most relevant to their role in order to create their personal narrative.

All attendees discovered ‘evidence’ of how successful their strategy was, and captured the parts most relevant to their role in order to create their personal narrative.

The attendees captured their personal narrative in a custom app we created.

The attendees captured their personal narrative in a custom app we created.

After creating their personal narrative, attendees filmed a short video of why the strategy was best for their clients, best for their teams and best for them.

After creating their personal narrative, attendees filmed a short video of why the strategy was best for their clients, best for their teams and best for them.

We created takeaways so attendees could take the insights with them and leave them in their office space.

We created takeaways so attendees could take the insights with them and leave them in their office space.

At the close of the summits, every person signed a flag that travelled around the world to each location, culminating in every participant’s signature.

At the close of the summits, every person signed a flag that travelled around the world to each location, culminating in every participant’s signature.